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In this day and age, one of the things that we can say with all confidence has come to stay is social media. It is now a huge part of our lives: we find and share information on it, meet new people, share stories, and a wide range of other things.
In view of this, it is important to avoid certain mistakes while on social media. Apart from information sharing and meeting people, it is also an avenue for making money. Therefore, it is important to be mindful of how you use your social media accounts.
Some of the mistakes to avoid include:
- Your Page bio is not optimized.
Your page bio is like your signage; it is the place that people go to get all the information about you, and one amazing thing is that you can add a call to action that will let people know what to do when they are on your page. Every social media manager or person must prioritize optimizing their bio. Your bio must include your contact details, a link to your website (if you have one), and a little information about what you do as a business or person. It must include your business logo and a call to action. With a great bio, you’ll attract attention, and you’ll have an impact on those who are interested in your company or product.
- Direct Selling
Some people are always creating content that is core selling. It is called social media for a reason. When creating content, you should have it in the back of your mind that the content you are creating should be sociable and engaging. You have to give as much information and value as you can to earn the trust of your audience. A thumb rule when it comes to this is to give value and give value, then ask.
Don’t focus only on selling, but let the focus be on providing enough freebies before you ask for them to purchase something. Give necessary tips that can help them improve their lives, businesses, and careers, anything that your page seeks to achieve, let the tips be around it, then you can sell to them. For instance, if you are a dentist, give tips on oral hygiene and how they can improve their oral hygiene.
Also, you ask questions that they face in terms of oral health and you make sure you answer them. You will soon realize people will start asking about your whereabouts and how they can do business with you.
- Not utilizing a call to action (CTA)
A call to action gives your audience the opportunity to take action on the content they have consumed. It could be as simple as telling them to follow you, subscribing or sharing. Learn more, Read more, Get started, Try it for free, Download and Add to Cart, these are all examples of CTA.
If you don’t tell your audience what you want them to do, they will just consume content and do nothing. You can use these CTA to collect emails so you can market to your audience directly. Getting the attention of your audience and convincing them to continue interacting with your brand can be a challenge these days.
One thing you can count on, if done right, however, is the use of a strategic call-to-action, or CTA. By making it easier for viewers to act immediately with a one-click call-to-action, you can turn viewers into loyal customers and brand ambassadors in less time.
- The use of low-quality photos
Social media is all about glitz and glam, especially on Instagram.
If you are using low quality photos and the wrong dimensions on your pages, it goes all the way to tell you how unprofessional you are and says a lot about your brand.
When it comes to social media, it’s far more effective to show rather than tell someone why they need your product. Great images capture the attention and imagination of the viewer.
Most social feeds rely on visuals to stop the thumb scroll. So, having a quality image will make your audience want to know more, which increases the chance of your content being consumed.
Finding your way around social media since the algorithm keeps changing day by day can be a tough nut to crack but if done right can place you in the spotlight and can get you a huge following. It can also open doors for your business both locally and internationally. No need to worry if you are still having trouble understanding this social media thing. You could ask experts to assist you.
Navantrics Consults can sort you out. They deliver engaging content that increases followings and drives word of mouth. This approach easily translates into more leads and sales for their clients. Call them for your Social Media Management, Social Media Advertising, Search Engine Optimization and Email Marketing.